Privacy Policy

ADL Business Coach is operated by Loudachris Digital Marketing (Chris Lourenco), 21-22 Greenhill Rd, Wayville SA 5034. I’m the person responsible for the personal information handled through this site, and I’m the contact point for anything in this policy.

• Email: chris@loudachris.com.au
• Phone: 0403 454 199
• Post: Loudachris Digital Marketing, 21-22 Greenhill Rd, Wayville SA 5034

Most Australian businesses turning over $3 million or less are exempt from the Privacy Act 1988 as small business operators. This site isn’t, and the reason matters.

Section 6D(4)(c) of the Act removes that exemption for an organisation that discloses personal information about an individual to someone else for a benefit, service or advantage. Passing your name, phone number, email and business details to a coach who pays a fee for that introduction is exactly the conduct the section describes. So the exemption doesn’t apply, and all 13 Australian Privacy Principles bind this site from the first enquiry, whatever it turns over.

I’m telling you that rather than staying quiet about it, because the same fact that removes the exemption is the fact you most need to know before you fill in the form.

Only what the matching actually needs. Every field on the enquiry form changes which coach an enquiry can sensibly go to, and anything that didn’t do that has been taken off the form.

• Your name and business name. So a coach knows who they’re contacting and about which business.
• Your email address and mobile number, and which of those you’d prefer. So you can be contacted the way you asked to be.
• Your region of South Australia. Not your street address. Enough to know whether a coach can reasonably meet you in person.
• Your industry, how many people work in the business including you, and how long it has been running. The 3 fields that do most of the routing work.
• What you want to work on, and anything you type in the notes box. Up to 3 focus areas plus free text, capped at 500 characters.
• A rough monthly budget band and when you’d want to start. Bands only, never an exact figure, and “not sure yet” is a real answer.
• Your consent record. The exact consent wording you agreed to, its version identifier, the date and time, your IP address and your browser user agent. This is the evidence that consent was given, it’s required under the Spam Act 2003 and the Do Not Call Register Act 2006, and it travels to the coach with the enquiry so the coach can evidence it too.

What I don’t collect. No date of birth, no street address, no turnover or profit figures, no bank or card details, and no ABN unless you volunteer one. I don’t collect sensitive information as the Privacy Act defines it: nothing about health, race, ethnicity, political or religious views, union membership, sexual orientation or criminal record. If you type something in that category into the notes box, see the paragraph on unsolicited information below.

You can read every page on this site, use all 4 of the tools and work out the price bands without telling me who you are. Nothing on this site requires an account.

You can also email or call with a general question and stay anonymous or use a pseudonym, and I’ll answer it. The 1 thing I can’t do anonymously is make an introduction: a coach can’t contact somebody whose contact details nobody has.

Sometimes an enquiry arrives carrying more than the form asked for: a health issue behind wanting to step back from the business, a falling out with a former partner, somebody else’s personal details in a forwarded email.

If I receive personal information I didn’t ask for and couldn’t have collected under this policy, I check whether it’s reasonably necessary for the introduction. If it isn’t, I destroy it or de-identify it as soon as practicable, and it doesn’t go to a coach.

The collection notice sits as plain text directly above the consent tick on the last step of the enquiry form, always visible, never collapsed and never hidden inside a checkbox label. It names who collects the details, why, who they go to, and the fact that coaches pay a fee for each introduction, and it links here.

Underneath it are 2 separate tick boxes. The first is the required consent to pass your details to up to 3 coaches and to be contacted about the enquiry by phone, email and SMS. The second is an optional opt-in to a mailing list. They’re separate on purpose and they stay separate: bundling a mailing list into a required consent would make the required consent conditional, and a conditional consent isn’t a valid consent. Neither box is ever ticked for you.

Your enquiry is disclosed to up to 3 independent business coaches in the network, and only after you’ve ticked the consent box. Never more than 3. That bound is written into the consent wording, and the operation is bound by the wording rather than the other way around.

Those coaches pay ADL Business Coach a fee for the introduction. That fee is the only way this site is funded, and it’s why the service costs you nothing. It also means introductions come from coaches in the paying network rather than from the whole Adelaide market. There are good coaches in this city who aren’t in the network.

What travels with the enquiry is what you filled in plus the consent record. Each coach receives it as a separate email, and each is a separate business responsible for its own handling of your information from that point. Every coach in the network signs an agreement requiring them to contact you only about this enquiry, to stop on request, and to honour a withdrawal of consent.

Where it never goes. I don’t sell personal information. Not to a list broker, not to a data aggregator, not to anybody. Your details aren’t passed to a non-coach third party, aren’t used for an unrelated campaign, and aren’t uploaded to an advertising platform as a customer list or a custom audience. The only other parties who touch the data are the service providers named below, who process it on my instructions to run the site and deliver the email.

If you ticked the optional second box, I may send occasional emails about business coaching in Adelaide, such as pricing updates and guides. If you didn’t tick it, you won’t get any, and consent for that list is never inferred from making an enquiry.

Every one of those emails carries a working unsubscribe link and identifies the sender, as the Spam Act 2003 requires. Unsubscribes are honoured immediately in practice and within 5 business days at the outside. You can also just reply and say stop, or email chris@loudachris.com.au, and I’ll take you off.

Emails about an enquiry you actually made (the acknowledgement, and the message telling you who I’ve matched you with) are part of the service you asked for and sit on the consent you gave on the form. They still identify the sender.

Some of it leaves Australia, and pretending otherwise would be easier than saying it. Here’s the honest map of the 4 service providers involved.

• Email delivery (Resend). The enquiry is delivered to my inbox as an email through Resend, a United States email delivery provider. The content of the enquiry passes through and is stored on infrastructure in the United States for the period Resend retains message data.
• My inbox (Google Workspace). The enquiry then sits in a Google Workspace mailbox. Google operates data centres in a number of countries and may store or process the data outside Australia, including in the United States.
• Site hosting (Vercel). The site itself is hosted by Vercel, a United States company, on a global network. The enquiry is processed in memory by the form endpoint and is not written to a database. Short-lived server logs may hold technical information such as an IP address.
• Analytics (Google Analytics 4), if enabled. Aggregate, non-identifying interaction data only, processed by Google outside Australia. No name, email, phone number or free-text answer is ever put into an analytics event, and no personal information ever goes into a URL, a redirect parameter or a page address.

There’s no customer relationship management system and no lead database behind this site. Enquiry details live in email and in my own working records, and nowhere else.

I don’t collect, use, adopt or disclose government-issued identifiers such as a driver’s licence number, a Medicare number or a passport number. There’s no reason for a matching service to hold one, and no field on the form asks for one.

An enquiry is only as useful to a coach as it’s accurate, so if something in yours is wrong, tell me and I’ll correct it. If the details have already gone to a coach, I’ll pass the correction on to them as well. If I think information is wrong or out of date before I pass it on, I’ll check it with you rather than guess.

The practical measures in place:

• The site is served over HTTPS only, and the form posts over an encrypted connection.
• No enquiry data is ever placed in a URL, a query string, a redirect parameter or a page address. The thank-you page carries nothing about you at all.
• Access to the inbox and the working records is restricted to me, and every account holding enquiry data has multi-factor authentication switched on.
• The enquiry form runs layered spam protection so automated submissions don’t reach a coach. The audit line those checks write holds no enquiry content.

Retention. I destroy or de-identify enquiry details 24 months after the last contact with you, unless you’re an active client of a coach you were introduced to and there’s a live reason to keep the record, or a law requires me to hold it longer. Consent records are kept for as long as the personal information they relate to is held, because a consent you can’t evidence is no use to anybody. If you ask me to delete your details sooner, I will.

Email chris@loudachris.com.au and tell me what you want: a copy of what I hold about you, a correction, or deletion. I’ll acknowledge it within 5 business days and complete it within 30 days, which is the standard the Australian Privacy Principles set.

There’s no charge for asking, and no charge for a correction. I may need to check who you are first, which usually means replying from the email address you used on the enquiry.

If I ever refuse access or a correction, I’ll tell you in writing why, and how to complain about that decision. In practice the only likely reason is that giving you the information would reveal somebody else’s personal information.

You can withdraw your consent at any point, including after a coach has already contacted you. Email chris@loudachris.com.au or call 0403 454 199.

When you do, 4 things happen:

• I stop contacting you about the enquiry, on every channel, and I remove you from the mailing list if you were on it.
• No further coach receives your details, and any introduction still in progress stops.
• I pass the withdrawal on to every coach who has already received your enquiry and ask them to stop contacting you. That obligation is in the agreement each coach signs before receiving a single enquiry.
• If you ask me to delete rather than just stop, I delete, and I confirm when it’s done.

This site sets no advertising cookies and runs no third-party tracking pixel or social media pixel. There’s no chat widget and no session recording.

Where analytics is switched on it’s Google Analytics 4, measuring page views, scroll depth and which steps of the form get completed, so I can tell which pages actually help somebody and which ones waste their time. The enquiry form uses your browser’s own session storage for 1 short-lived technical flag, which holds no personal information and is cleared when you close the tab.

You can block cookies in your browser and every page on this site will still work, including the form.

The Notifiable Data Breaches scheme in Part IIIC of the Privacy Act applies to this site. If I have reasonable grounds to suspect a breach involving your information, I assess it within 30 days. If serious harm is likely, I notify you and the Office of the Australian Information Commissioner as soon as practicable, and I tell you what happened, what was involved and what to do about it.

Complain to me first, at chris@loudachris.com.au. Tell me what happened and what you want done about it. I’ll acknowledge within 5 business days and give you a written answer within 30 days.

If you’re not satisfied with how I handle it, you can take it to the Office of the Australian Information Commissioner, which is the regulator for the Privacy Act. The OAIC can be contacted at oaic.gov.au or by phone on 1300 363 992, and the postal address is on that site. The OAIC will normally expect you to have raised it with me first.

Unsolicited commercial email and SMS are regulated by the Australian Communications and Media Authority, and complaints about a message you believe you didn’t consent to can go to acma.gov.au.

If this policy changes, the new version goes up here with a new date at the top. If a change materially affects how your information is handled, and I hold your email address, I’ll tell you directly rather than rely on you noticing.

The consent wording is versioned separately. If it ever changes, a new version identifier is issued, the old wording stays on file, and the new wording is never applied backwards to an enquiry captured under the old one.

This policy was last updated on 1 September 2026.