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ADLBusiness Coach

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Hiring and team coaching for Adelaide business owners

For the Adelaide owner who can't find people, can't keep the ones they have, or isn't sure the business can carry the next wage.

Coaches pay me a fee for each enquiry I pass on. That's how this free service is funded, and it means I introduce you to coaches in the network rather than every coach in Adelaide. How this works

Hiring is where most South Australian businesses stop

Across South Australia, 67.3% of businesses have no employees at all, and only 19,820 have 5 or more people on the books (ABS, Counts of Australian Businesses, June 2025 release, checked 1 September 2026). Those 2 figures describe the market you're hiring into. Going from 0 to 1, or from 4 to 6, is the point where most South Australian businesses stop, which also means there are fewer people around you who have recently done it than you might assume.

That matters because hiring in a small business isn't mainly a recruitment problem. It's a definition problem. The role usually gets advertised before anybody has written down what the person will own, what they get to decide, and what the business needs them to produce to be worth the wage. The applicants arrive against a vague description, the strongest of them takes a clearer job somewhere else, and the person who does start spends 6 months guessing.

This is about the people side of hiring: defining the role, finding the right person, setting expectations and running the conversations. It isn't employment law advice. For awards, entitlements, contracts or terminations, use a lawyer or a specialist workplace relations adviser.

What's left after that carve-out is still most of the problem, and it's the part nobody teaches an owner. Whether the role is real. How to describe it. Where the person realistically comes from in a tight Adelaide labour market. What the first 90 days look like. How you run a regular 1-to-1 without it turning into a status update, and how you raise something difficult while it's still small.

This is 1 of the areas covered on the Adelaide coaching services hub. Once the people are in the building and the question becomes how you lead them, leadership coaching picks it up. If the business is still mostly you and the hiring question is really a capacity question, small business coaching is the better starting point.

South Australian businesses by employment sizeA bar drawn to scale showing that 67.3% of South Australian businesses are non-employing and 32.7% have staff. Alongside it, 19,820 South Australian businesses have 5 or more staff. The rest are non-employing, or employ 1 to 4 people. Source: ABS, Counts of Australian Businesses, June 2025 release, checked 1 September 2026.The size of South Australian businessShare of actively trading SA businesses by size.67.3%non-employing32.7%with staff19,820SA businesses have5 or more staffThe rest are non-employing, or employ 1 to 4 people.ABS, Counts of Australian Businesses, June 2025 release.Checked 1 September 2026.

Is this you?

  • The ad has been up for 5 weeks. You've had 3 applicants and none of them were close.
  • You know you need somebody, and you can't work out whether the business can carry the wage.
  • You've hired 2 people in 18 months and both were gone inside 6 months.
  • The person you did hire is doing a job nobody ever wrote down, including you.
  • Your evenings go on work somebody else could do, if anybody had ever shown them how.
  • You've made somebody a supervisor and the pair of you are quietly winging it.

What a coach works on here

Coaches in the network each run their own approach, so treat this as the ground the conversation usually covers rather than a fixed curriculum. Ask any coach you speak to how they'd handle the 2 items closest to your situation.
  1. 01

    Whether the role is actually a role

    Before anything gets advertised: what work genuinely exists, how many hours of it there are in a normal week, and what the business has to produce to carry the wage. Plenty of hiring problems are really pricing problems wearing a different hat, and that shows up here.

  2. 02

    Writing the job down before advertising it

    What the person owns, what they decide, what good looks like at 3 months, and who they ask when they're stuck. Spending 30 minutes on this changes the applicants you get, and it's the document you'll come back to every time you sit down with them over the next 3 years.

  3. 03

    Where the person actually comes from

    In a tight South Australian labour market the ad is often the least effective channel. Working through the realistic options: your own network, a part-time or school-based arrangement, an apprentice or trainee, a career changer, or restructuring the work so it fits somebody who already exists.

  4. 04

    The first 90 days

    Most people who leave early decided in the first fortnight. A simple, written onboarding sequence covering who shows them what, in what order, and what they should be able to do unsupervised by week 6, so the answer isn't just following you around.

  5. 05

    The regular 1-to-1

    A short, predictable conversation on a set day with the same few questions. It's the cheapest retention habit available to a small business, and it's the first thing dropped when the week gets busy.

  6. 06

    The hard conversation

    Working out what you actually want to say when somebody isn't meeting the standard, deciding what happens if they react badly, and saying it early enough that it's still a conversation rather than a decision. Where a formal process is involved, that goes to a lawyer or a specialist workplace relations adviser, not to a coach.

  7. 07

    A structure the team can see

    Who reports to whom, who covers what when somebody is away, and what a person is allowed to decide without asking. Written down and visible, so a new starter can learn it in a week rather than by getting it wrong in front of a customer.

What hiring and team coaching doesn't cover

This is the page on the site most likely to drift into somebody else's profession, so the boundary is drawn hard. The list below names the right person for each of these.

A coach works on the decision, the definition and the conversations. These sit outside that, and a coach in the network will send you to the right professional rather than improvise an answer.

Awards, entitlements, agreements and terminations
A lawyer, or a specialist workplace relations adviser. Anything carrying a legal consequence sits outside coaching completely.
Payroll and the books
Your bookkeeper or accountant. A coach helps you read the numbers, never produce them.
Finding and placing candidates
A recruiter. Coaching covers the decision about the role and how you lead it once somebody is in it, not the search itself.
Work health and safety obligations
A workplace safety specialist. It's a compliance question with real consequences, not a coaching conversation.
Visas and sponsorship
A registered migration agent. It comes up often in South Australian trades and hospitality, and it needs somebody registered to answer it.
Anything to do with tax
Your registered tax agent. If the question turns into a tax question, a coach should hand it back rather than have a go.

What hiring and team coaching costs in Adelaide

Hiring work usually sits in the standard bands. Some owners take a short block of sessions around a single hire and then stop, which is a reasonable way to use a coach. All figures are ex GST.
Standard 1-to-1 retainer, fortnightly
$1,500 to $2,800 a month
Light touch 1-to-1, monthly cadence
$800 to $1,500 a month
Established generalist, hourly
$180 to $280 an hour
Newer or entry coach, hourly
$110 to $180 an hour

Indicative Adelaide ranges, ex GST, checked September 2026. Typical engagements run 6 to 12 months, and the market has moved towards rolling 30-day terms, so ask what happens if you want to stop at month 3. Every coach in the network sets their own fees and quotes you directly. See the full Adelaide pricing guide.

How the matching works

There are 4 steps, and you decide at every 1 of them.
  1. 1

    You tell me what's going on

    A short form: your industry, how many people work in the business, what you want to change, and roughly what you can spend. It takes about 3 minutes.

  2. 2

    I read it and check the network

    I read every enquiry myself. I look for coaches whose actual background fits your industry, your size and the problem you've described. If nobody in the network works on it, I'll tell you that.

  3. 3

    I tell you who and what they charge

    Before any introduction, you get the coach's background and their current fee band. You decide whether you want the introduction made.

  4. 4

    Up to 3 coaches get in touch

    I pass your details to up to 3 coaches in the network, and only after you've ticked the consent box. You take a first conversation with whoever you want to, and you're under no obligation to go further.

The full version, including the 13 things checked before a coach joins the network, is on the how it works page.

Hiring and team questions

How do I know whether the business can afford another person?
It's a commercial question before it's a payroll question, and that part is squarely coaching. What work would the person take off you or off the team, what does the business earn from that work, and when in the month does the cash actually arrive relative to when the wage goes out. A coach helps you build that picture so you can take a real number to your accountant instead of a feeling. The final call on the numbers stays with you and your accountant.
Nobody is applying. Can coaching do anything about that?
It can work on everything upstream of the ad, which is usually where the problem is. That means the shape of the role, whether it's a job somebody would actually want, what you're offering beyond the hourly rate, how quickly you respond to the people who do apply, and which channels are realistic for your trade in Adelaide right now. What coaching can't do is manufacture candidates, and any coach who implies otherwise is overselling.
Is this recruitment? Will a coach find me the person?
No. A recruiter searches, screens and presents candidates, and charges a placement fee for doing it. A coach works with you on the decision and the process around it: whether the role is real, how it's defined, how you run the interviews, and what happens in the first 90 days. Some owners use both, and they do different jobs. If what you want is somebody to bring you a shortlist, engage a recruiter rather than a coach.
My last 2 hires didn't work out. Is that me?
Sometimes, and it's a fair question to put on the table. The usual pattern in a small Adelaide business isn't bad judgement about people, it's a role that was never defined, an onboarding that consisted of watching the owner for a week, and feedback that arrived 4 months late. A coach will look at what actually happened in each case and separate the parts that were the hire from the parts that were the system around the hire.
Can a coach tell me how to let somebody go?
No, and this is the clearest boundary on the page. The process, the notice, the paperwork and the risk all carry legal consequences, and they belong with a lawyer or a specialist workplace relations adviser. What a coach can work on is everything before that point: whether you've actually been clear about the standard, whether the person has had a real chance to meet it, and how you have the conversation that might make the whole thing unnecessary.
There are 4 people in the business and no structure at all. Is that a problem?
Not automatically. At 4 people you can run on conversation, and adding formality too early makes a small business slower for no benefit. It becomes a problem at the point where you're the routing table: when nobody can answer a customer without checking, when 2 people both think a job is theirs, or when a week of your leave would break something. That's the moment to write down who owns what, and it's usually a couple of hours of work rather than a project.

Get matched with a coach who works on hiring

Tell me how many people are in the business now, what the next role would be, and what has gone wrong with hiring before. I'll look for coaches in the network whose background fits a business of your size and your trade, and I'll tell you if there isn't one.

  • You'll hear from me within 1 business day.
  • You'll be told a coach's fee band before any introduction is made.

Coaches pay me a fee for each enquiry I pass on. That's how this free service is funded, and it means I introduce you to coaches in the network rather than every coach in Adelaide. How this works